It’s important to note that this is an average. This data point measures the average increase in shoppers who placed an order when Buy with Prime was an available purchase option versus when it was not, during the same time period. In fact, Buy with Prime has been shown to increase shopper conversion by 25% on average, according to internal Amazon data. With shoppers purchasing directly from merchants’ online stores, Buy with Prime allows merchants to build customer relationships and brand loyalty while offering conversion-driving benefits. Prime members see the Prime logo and delivery promise on eligible products, which signals that the item is available for free delivery-as fast as the next day-with easy returns.Īllowing merchants to offer Prime shopping benefits on their own direct-to-consumer online stores is an exciting part of the Buy with Prime mission to help merchants of all sizes grow their business whether on Amazon or beyond. We launched Buy with Prime in April 2022 as a new benefit for Prime members to extend the shopping benefits that we all know and love-like fast, free shipping, a seamless checkout experience, and easy returns-to online stores beyond .īuy with Prime lets millions of U.S.-based Prime members shop directly from merchants’ online stores with the trusted experience they expect from Amazon.
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